Traffic Alert — Down 75% from PeakSep 2025: 42,203 clicks → Feb 2026: 10,475 clicks. Root-cause diagnosis is Priority 1.
469K
Total Clicks
16-month total
57.7M
Impressions
16-month total
10,475
Feb 2026 Clicks
Down 75% from peak
DR 81
Domain Rating
#1 in category
0.16%
Pricing CTR
2.2M impressions
$2.09M
Traffic Value
Ahrefs est./mo
Monthly Clicks — 17 Month Trend
Red below 15K · Green above 35K
Avg Position Over Time
Lower is better. Best: Oct 2025 (14.2)
Traffic by Geography
ICP vs non-ICP mix
Branded vs Non-Branded
74.8% of all clicks are branded
5.7M impressions across 10 commercial pages — avg CTR under 0.15%Title tag rewrites are the fastest path to more traffic with zero new content.
Commercial Pages — CTR Audit
P1 = fix this week
| Page | Impressions | Clicks | CTR | Position | Priority | Bar |
|---|
Top Queries
40 queries · branded flagged
| Query | Clicks | Position | Type |
|---|
Geographic Performance
Top 20 countries
| Country | Clicks | CTR | ICP |
|---|
Recruiterflow generates 82% more organic traffic despite lower DRTheir advantage: one content cluster “recruitment strategies” (~17K clicks/mo). We have zero presence there.
Traffic Gap vs Recruiterflow
Monthly organic visits
Recruit CRM: 8,579 visits/mo
Recruiterflow: ~35,000 visits/mo
Gap: ~26,421 visits/mo
Multilingual Content Moat
556 English posts × 8 languages = 4,679 URLs
556
EN posts
×8
Languages
4,679
Total URLs
Top 30 Organic Pages by Clicks
Blog posts (blue tint) vs commercial pages — GA4 users Nov 2024–Mar 2026
| # | Page | Clicks | Impressions | CTR | Position | New Users | Returning | Type |
|---|
76 pipeline deals already from ChatGPT with zero ad spendAI search is a live revenue channel. Build AEO infrastructure now.
76
ChatGPT Deals
Pipeline, zero spend
0/10
Schema Coverage
Commercial pages
None
FAQ Content
Needs writing
Early
AEO Status
Untapped potential
Schema Coverage Tracker
All 10 commercial pages — none implemented yet
| Page | SoftwareApp | FAQPage | AggRating | Status | Priority |
|---|
AEO Action Items
1. Add FAQPage schema to all 10 commercial pages
JSON-LD. Validate with Rich Results Test.
2. Add SoftwareApplication + AggregateRating schema
3. Write AEO FAQ answers for top AI queries
100-150 words each.
4. Create /ai-search-faq/ dedicated page
Top Questions to Own in AI Search
0Total Tasks
0P1 Critical
0In Progress
0Done
2026 YTD — Sales Pipeline — 850 Deals Created (Jan–Mar)47.8% win rate on closed deals. $311,750 active pipeline value. Data: HubSpot Sales Pipeline.
0
Deals Created
2026 YTD
0
Closed Won
2026 YTD
0%
Win Rate
Won / (Won+Lost)
$0
MRR Pipeline
Qualified deals 2026
0
Qualified Deals
Excl. no show & disq
0
No Shows
2026 YTD
Deal Funnel — 2026 YTD
All deals broken down by outcome
Total Deals
Qualified
No Show
Disqualified
Stage Distribution
All 2026 Sales Pipeline deals by stage
Stage Breakdown — Detail
Count, share & pipeline value per stage
| Stage | Count | Share | Pipeline Value | Bar |
|---|
Deals Created by Month
Qualified vs No Show vs Disqualified
Win Rate by Month
Feb 2026 standout at 60%
2026 Monthly Breakdown — Sales Pipeline OnlyMarch is live and in progress. Win rate improves Feb vs Jan (60% vs 39%).
MRR Pipeline Generated by Month
Total vs Qualified pipeline value
Direct (53% WR) and Affiliate (60% WR) outperform Google Ads (31%)Qualified deal win rates by source. SDR and Reddit generating pipeline that doesn’t close.
Win Rate by Traffic Source — 2026
Sources with 3+ deals
| Source | Created | Won | Win Rate | Avg Won Deal |
|---|
Created vs Won by Source
Top 8 sources
Top Deals by Value — 2026Highest-value opportunities created this year.
Calendly Demos — Live from Google Sheet · All booked demos with UTM attribution. Refreshed daily.
—
Total Demos
All time
—
This Month
March 2026
—
Last 7 Days
Rolling window
—
Avg / Day
This month
Daily Demo Bookings
Demos booked per day
Demo Type Breakdown
By Calendly event type
Demos by Source
Where bookings come from
Google Ads drives the most demos (196) but Organic & Affiliate punch above weightAffiliate at 72 demos from partners. SDR at 12 — low volume, high intent.
Source Breakdown
All acquisition channels
| Source | Demos | Share | Bar |
|---|
Demo Type by Volume
Calendly event type breakdown
| Event Type | Demos | Share |
|---|
Last 20 Demo BookingsMost recent Calendly bookings with source and campaign attribution.
Google Ads — 2026 YTD · Live data$97,664 spent across 30 search campaigns. Brand campaigns (40–51% CTR, $45–$116 CPA) are the star performers. Non-brand needs work.
—
Total Spend
2026 YTD
—
Clicks
2026 YTD
—
Conversions
2026 YTD
—
Avg CPA
Spend / Conv
Monthly Spend
Google Ads 2026
Conversions & CPA by Month
Bar = conv, line = CPA
Top 10 Campaigns by Spend
2026 YTD — all search campaigns
| Campaign | Spend | Clicks | CTR | Conv | CPA |
|---|
All 30 Search Campaigns — 2026 YTDSorted by spend. Red = high CPA or 0 conversions.
Monthly Performance — 2026Feb highest spend ($36,971, best CPA $5.30). March CPA rising to $8.87.
Spend vs Conversions
Monthly trend
🚨 Search Campaign Audit — 2026 YTD · Live data$16,421 wasted on zero-conv search terms. 5 campaigns burning $7.6K with 0 demo bookings. Competitor LPs missing. Ad copy weak on demo CTAs. All fixable.
$16,421
Wasted Spend
0-conv search terms YTD
5
Zero-Conv Campaigns
Spending with no results
$55
Brand Avg CPA
Best performing type
17
P1 Issues
Fix immediately
Campaign Efficiency Matrix
Spend vs CPA — green = good, red = fix, size = conversions
🗑 Top Wasted Search Terms
High spend, 0 conversions — add as negatives NOW
| Search Term | Campaign | Spend | Clicks |
|---|
✅ Priority Action Plan
Ranked by impact on demo bookings
📊 Landing Page Audit
Current state of pages ads are sending traffic to
✏️ Ad Copy Playbook
Feature-led headlines & descriptions designed to book demos
HEADLINES (max 30 chars each)
DESCRIPTIONS (max 90 chars each)
AI SDR
Outbound performance, SDR activity, pipeline generated, AI-assisted outreach metrics.
Coming soon
Affiliate
Partner referrals, affiliate-driven demos, commissions, channel attribution.
Coming soon